Big Dan’s Welcomes Alexa Souza as Digital Experience Coordinator
Rome, GA. (September 8, 2026) – Big Dan’s Car Wash is excited to welcome Alexa Souza to the team as its new Digital Experience Coordinator, strengthening the company’s growing marketing team and its commitment to delivering an exceptional customer experience both on and off the wash lot.
As Big Dan’s continues its rapid expansion, the company is investing in its marketing and digital capabilities to support its growing footprint, deepen customer engagement and create a seamless, memorable experience across every customer touchpoint. In her new role, Souza will help strengthen Big Dan’s digital presence, support customer engagement initiatives and bring new ideas and opportunities to life across the brand.
Souza brings valuable experience from both the car wash and automotive industries, including previous experience with a Fortune 500 company. Her understanding of multi-location businesses, combined with her passion for the car wash industry and the customer journey, gives her a unique perspective that will be an important asset as Big Dan’s continues to grow.
“Alexa brings a terrific combination of experience, creativity and genuine passion for this industry,” said Anne Paige Wilson, Chief of Staff. “We conducted an extensive search for the right person to join our team, and we are thrilled to welcome Alexa to the Big Dan’s Family. Her experience with a Fortune 500 company, her knowledge of the car wash and automotive industries, and especially her passion for the customer journey makes her an incredible fit for where we are headed as a company.” Wilson added, “We are constantly looking for ways to make the Big Dan’s experience better for our customers, and Alexa understands that the customer experience extends far beyond the wash itself. She brings fresh ideas and energy to our growing marketing team, and we couldn’t be more excited to have her on board.”
Souza joins Big Dan’s at an exciting time for the company as it continues to expand its presence across multiple states while investing in the people, technology and customer-focused initiatives that support its growth. Her role will help Big Dan’s further connect with customers digitally while ensuring the company’s brand promise carries consistently throughout the entire customer journey.
“We believe the best growth happens when you combine great people, great ideas and an unwavering focus on the customer. Alexa is going to be an important part of that equation,” stated Wilson.
About Big Dan’s Car Wash
The Shadday Family Office, the principal owner of Big Dan’s Car Wash, launched the Big Dan’s brand in December 2020. The company’s primary focus is giving its customers an exceptional experience. That experience starts by offering a best-in-class product, providing the most convenient locations, industry-leading technology and equipment, top-of-the-line chemicals, friendly, well-trained team members, numerous free amenities, and a competitively priced single wash and unlimited wash club program. The company currently has 29 locations. The corporate office in Rome, GA, staffs and supports operations at all Big Dan’s locations.
For information about the unlimited wash club packages or employment opportunities, visit www.bigdanscarwash.com.
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Media Contact: Anne Paige Wilson, Chief of Staff, annepaige@bigdanscarwash.com
